To help the client achieve their goals, we crafted a tailored SEO strategy that focused on three main pillars: keyword optimization, technical SEO improvements, and content enhancement.

1. In-Depth Keyword Research: We began by identifying high-intent keywords that potential customers in Singapore would use to search for painting services. Focusing on both short-tail and long-tail keywords, we built a list that covered a range of services (e.g., "interior painting Singapore," "professional painting services Singapore") and local search terms.

2. On-Page Optimization: We optimized each page on the client’s website, refining meta tags, headers, and image alt text to align with target keywords. We also ensured keyword placement was balanced for readability and relevance, creating a foundation for better rankings.

3. Content Strategy: Recognizing the importance of informative content, we developed and optimized blog posts and service descriptions that answered common questions and highlighted the client’s expertise. This strategy positioned the website as a valuable resource for painting advice and insights in Singapore.

4. Technical SEO Improvements: We conducted a thorough technical SEO audit to identify any issues hindering search engine performance. We improved page load speed, optimized for mobile responsiveness, and ensured all pages were easily accessible by search engines.

5. Local SEO: Since the client’s primary audience was local, we optimized their Google My Business profile and enhanced local directory listings. This included ensuring consistency in NAP (Name, Address, Phone number) information across platforms, helping to improve their visibility in local search results.

6. Link Building Campaign: To strengthen the site’s authority, we pursued quality backlinks from relevant, high-authority websites. This included reaching out to local business directories and home improvement blogs to boost the site’s reputation and visibility.

Key Results

• 50% Increase in Organic Traffic: The website experienced a 50% boost in organic traffic within six months.
• Top 3 Rankings for Target Keywords: Key service-related keywords reached top 3 positions on Google Singapore, increasing click-through rates and inquiries.
• Improved Local Visibility: Optimized local SEO and Google My Business profile boosted the company’s visibility in local search, resulting in a noticeable increase in inquiries.
• Higher Engagement: The newly optimized content attracted and engaged users, leading to a longer average session duration and a lower bounce rate.

Tools Used: Google Analytics, Google Search Console, Ahrefs, SEMrush, and Screaming Frog.